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Introducing Appsero: All in One Solution for WordPress Developers

weDevs has taken another big step towards achieving greatness. We are launching a new product Appsero. It’s an amazing WordPress Analytics, Licensing & Deployment Tool.

Being a SaaS platform, it will empower all the WordPress developers out there. By providing better tools for managing their themes and plugins. If you want to market your product or push a new update or know the deactivation reasons for your plugin or theme, you can rely on Appsero.

The main goal of Appsero is to help WordPress plugin and theme makers make better products for their users. Any person related to WordPress can get help from it.

Appsero offers more features that you possibly need to grow your product. Some of it’s most notable features are-

Generate Detailed User Analytics with Zero Time

Customer is the key to the success of any product. So, in order to deliver an efficient product, you need to listen to the customers. That is how your product will stand out from the rest of the competition.

To make a quality product for your users, there’s no alternative for collecting the usage analytics of your product. When you know why your users are loving your theme, or which features of your plugin are being used for which purpose, it’ll definitely be easier to shape your product better. That is why,

  • the number of active installs
  • installation growth
  • number of downloads
  • most used languages
  • competitor analysis
  • WordPress versions
  • PHP versions

have great importance on WordPress product development. You get all of these insights represented in a structured way in Appsero.

Appsero User Analytics

All you need is to connect your plugin or theme with your Appsero account. The rest is taken care of by Appsero. You’ll be getting all the stats at your fingertips.

Get a Full Overview Of Deactivation Reasons

Did you ever wonder why products get deactivated? There many different reasons but we can agree on one thing. If the product is not serving users’ demand – it will not add much value to them. This is why the feedback of the users is so important.

Appsero helps you capturing deactivation reasons from your users.

Whenever a user deactivates your plugin or theme, a form will prompt him/her to share the reason for deactivation with you. There are some reasons which are common and you can easily set them beforehand. But if a user is facing a different reason or problem then he/she can share their opinion by clicking the “Other Field” option.


According to the different reasons you receive, you can set different customized and personalized messages to better explain your product. Better yet, there is also an option to export the whole deactivation reasons to CSV using date filters. This gives you the opportunity for further data analysis.

Appsero Gives You Full Control Over License Management

Software licensing is a must if you have a premium theme or both the free and premium plugin. You need to handle it quite strictly.

But, setting up licensing for your plugin or theme can be quite complicated. On top of that, you may want to sell your products from different platforms. Wouldn’t it be awesome if you could manage all your licenses from one central place?  

Appsero licensing

Appsero cuts down the complexity with licenses in half.

You can easily manage your licenses from one place using the Appsero platform. It doesn’t matter if you are selling your plugins, themes from your own site (using Easy Digital Downloads/WooCommerce) or selling them through some marketplace (like Envato), you can integrate the licensing of your product with Appsero only under 5 minutes. 

Pushing Pro Updates to Your Verified Users (Yes, It’s Automated!)

As long as you are providing free themes or plugins to your users through the official WordPress repo (, you don’t have to worry about offering automatic updates to all users. Because WordPress repo delivers them directly to the users’ dashboard.

But it becomes difficult when it comes to premium plugins or themes, you definitely need a system that will reach every user with your updates. 


Appsero lets you deliver your regular updates to users’ dashboards. Just build your updates and deploy in any of the popular repo: GitHub, GitLab, or Bitbucket. Apart from that, you can release the pro version from the Appsero dashboard too.

All you need to do is fill out a couple of fields and you can deploy an update to your Pro Users. All your premium users will get a notification in their WordPress dashboard and they can just upgrade to the latest version of your plugin like it’s a free plugin. Only the verified users will get the latest updates.

Easy & Continuous Deployment to for Free Plugins

You don’t have to worry about providing a license for your free plugins if you have it hosted in But what about the updates?

It’s been while weDevs is working on the WordPress ecosystem, but for the last couple of years, there is a lot of time wasted on those old SVN repositories. We have been fantasizing about a git-based plugin deployments workflow that will allow us to get away from those old SVN repositories.


We think that dealing with SVN should be a DevOps task. Something web developers should not be concerned with. As a plugin developer – you want to deploy something as early as possible to your plugin users. You want to push the latest and greatest as soon as it’s available. That’s where Appsero’s Push to Deploy feature comes to help. 

Connect your Git account, map your Git project with your account & BOOM! You can release updates to your users under 30 seconds using a command like the following.

Deactivation Auto Responder

User retention plays a big role while selling your plugin and theme. You can go one step further with the deactivation workflow with Appsero. You can offer your users an automated email from Appsero as soon as they deactivate. It is called ” Deactivation Auto Responder“.

Your users will receive a personalized message as per the deactivation reason.

Seamless Integration with Other Services

Appsero itself is a great platform to start with. But we didn’ stop there. Appsero has seamless integration with Easy Digital Downloads, WooCommerce, and Envato. You can sync all your existing licenses to Appsero with a single click. (For Envato authors – the product order ID is treated as a license key) and let Appsero handle it from there.


Also, we have other integrations.

You can build your own email list using these email integration.

Pricing & Installation

Appsero is a free platform.

Yes, you heard that right. While in beta version Appsero will remain completely free. So, you are free to use all the features and see it for yourself without having to spend a single penny.

The main reason behind is, we want to build a better product by gathering the feedback of WordPress industry experts. That’s why we are offering all the features for free.No we are not bluffing!


You can integrate Appsero today with your plugin or theme only in 5 minutes. If we decide to monetize the platform in the future – you will get an early notification prior to 1 month.

We are proudly announcing that Happy Addons is a coveted user of Appsero.

Become an Early User of Appsero

The developers are at their best when they fully focus on developing the product. Taking care of customer relationships, business hassles, user behavior analytics – these aren’t actually their cup of tea. 


However, building a proper product is no less than solving a big Jigsaw Puzzle. You need to have all the pieces in their place to elegantly solve one big problem. This is where Appsero comes to the rescue for all developers and marketers. Appsero can improve the productivity of your team up to 5x.

We all know that WordPress has two huge market -themes & plugins. So, the features of Appsero are built keeping the demands of both theme and plugin authors in mind. That is why we know this will be a great addition to the WordPress ecosystem.

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