If you want to make a mobile-friendly Elementor website or convert your already-built website into one, we are here to save you!
Currently, you can easily build a beautiful, fully functional, well-optimized website using Elementor. But all your efforts go down the drain if you can’t secure a good position in Google.
Since Google moved to the mobile-first index, it’s important to make your website load faster on mobile devices. To make it more specific, more than half of web traffic comes from mobiles. As a consequence, slow websites will cause you to lose a large number of potential customers.
So, what’s the solution?
Accelerated Mobile Pages – or AMP.
Learn how your Accelerated Mobile Pages will accelerate your site speed and increase conversions in an effective way.
What is AMP?
Accelerated mobile pages or AMP is a way to speed up your mobile websites. It ensures a better user experience for mobile browsers even on slow internet connections.
Google introduced this optimization project with the aim of helping web publishers. So that people can create mobile-optimized content that loads instantly on all devices- no matter what type of tablet or mobile device you’re using.
It decreases the website’s loading time using a limited data set. This is eight times smaller than the usual mobile page size. Using this technology, you can boost your site’s speed up to four times, which in return will make it more mobile-friendly.
AMP has been widely used by many flagship companies, such as Twitter, New York Times, Adobe, etc.
Keep in mind: Responsive design ≠ mobile-friendly
Responsive Web Design provides an optimal viewing experience across all screen-sized devices -from desktop computer monitors, tablets to mobile phones. Whereas AMP-enabled websites are specially designed to load quickly on mobile devices. These lightweight pages use a limited set of HTML, JavaScript, and CSS.
Mobile users will find AMP pages with a special appearance on the Google search page.
Google shows an AMP website with a thunderbolt icon on mobile search. It helps users to distinguish between AMP-powered sites and non-AMP sites.
While people are more likely to open a website with the lightning bolt icon to save their time (it loads faster!). SEO experts claimed this technic increases the click-through rate of pages.
Is AMP Important for SEO?
While AMP is not a search engine ranking factor, speed is a factor for Google search. However, AMP delivers a fast, reliable web experience.
In July 2018, Google listed page speed as a ranking factor for mobile searches. Since then site owners also started looking forward to ensuring a faster mobile experience.
Important to notice mobile accounts for approximately half of the web traffic worldwide. And the number is growing very fast.
New studies projected that 55.56 percent of all web traffic comes through mobile phones.
Therefore, there is a high chance a large portion of traffic for your website will come from mobile. So, it’s equally important to make your site loading fast on mobile devices.
AMP works exclusively for mobile pages, and it’s not directly related to the desktop version of pages. Since Google gives a higher rank to the pages developed with AMP compared to non-AMP pages, in the mobile results pages. So, if you want to convert your targeted mobile users into customers, start practicing this technique on your site.
How AMP Looks in Search Results
As we mentioned above, AMP pages appear with a thunderbolt icon, and it helps mobile browsers quickly identify pages that load quickly and smoothly. When someone selects an AMP page, Google Search retrieves the page from the Google AMP Cache, applying a variety of load optimizations. So that those pages can appear instantly, such as prerendering.
When mobile browsers click on an AMP page in Google Search, the associated content can appear in one of two ways-
Google AMP Viewer: The Google AMP Viewer is a hybrid environment where you can collect data about the user following Google’s privacy policy. Where your content is cached and served to optimize the delivery of content, ensuring a better user experience. You will find the source of the content publisher at the top of the Google AMP Viewer. So that you can easily understand who published it. But the URL remains a Google domain.
Signed exchange: It allows the browser to treat a page as belonging to your domain. Here you can use first-party cookies to customize content and measure analytics. Your page appears with your URL instead of the google.com/amp URL.
Out of the two, Google Search is more likely to represent content in the format of a signed exchange. But only for browsers that support it. Right now, only Chrome supports signed exchange.
Is Elementor AMP Compatible?
The Elementor page builder is not AMP compatible, however, it works seamlessly on the Non-AMP website. But you can install a third-party extension on your Elementor site to make it AMP compatible.
Undoubtedly, Elementor has become one of the best page builders over a short time period. It replaces the basic WordPress editor with a live front-end editor. Now, you can create complex design layouts without switching between the editor and preview mode. But to make it more perfect, you must ensure other technical feasibility as well.
Currently, if you’re planning to create a new website then you must consider using AMP. These pages load extremely fast, and it helps your website rank higher in Google.
How to Optimize AMP Pages
Accelerated Mobile Pages are just like any other HTML page, but with a limited set of allowed technical functionality that is defined and governed by the open-source AMP spec. Under this type of framework, publishers and advertisers continue to control their content, but platforms can easily cache or mirror the content for optimal delivery speed to users.
AMP Project
Google introduced AMP with the aim of prioritizing speed and readability. On AMP pages, the images within the page will be loaded upon scroll only. Also, these pages are heavily cached to show the content as quickly as possible.
AMP pages are coded using a special structure that makes the original structure much lighter. That means all the elements are not allowed here, CSS applied directly on the HTML, and JS is not allowed at all.
To make a website AMP compatible, you must take some required actions-
Ensure Discoverability
Include information about the AMP page to the non-AMP page and vice versa. Use this form rel=”amphtml” (on the AMP) and rel=”canonical” (on the non-AMP) versions as tags in the <head>.
Use SEO-Friendly AMP URLs
There are several ways to define the AMP url. Such as-
- Parameter: ?amp
- Subdomain: amp.domain.tld
- Front-end language: domain/folder/article.amp.html
- Subfolder: domain/folder/article/amp
The subfolder option is typically the most SEO-friendly and flexible. Subfolder and Front-end language are the only two options recommended by Google.
Consistent User Interface
For AMP restrictions, you may bring some changes to your website’s design. But keep the user interface and design scheme materially similar. So people can relate both AMP and canonical versions of the same page.
Confirm Overall Functionality
Personalization and interactive attributes of the canonical version should work the same way on AMP. Such as navigation menu, social media sharing icons, forms, login, advertisements, related content, etc.
Verify SEO Element Parity
To keep your SEO ranking unaffected, check the backend code like hreflang, H1s, alt image text, and especially valid structured data. These elements should be the same on both the canonical and AMP pages.
Check AMP Logo Guidelines
Design logos following the AMP guidelines, otherwise it will be appeared poorly or not at all in the top stories carousel.
Don’t Add AMP URLs to XML Sitemap
Remember, only canonical URLs belong in XML sitemaps.
Include the parameter rel=”amphtml”. It sends the signal to Google to identify the AMP pages.
After indexing an AMP page by Google, this version will be served to the users.
AMP for Elementor- Speed Up Your Website
As you know, fast-loading websites lead to a better user experience and, ultimately, more revenue. In fact, a study by Google shows that as page load time goes up, the bounce rate also rises with it. Moreover, Google also takes site speed into account while indexing or ranking a website. So, if your site is slow, then you’ll lose both visibility and traffic.
Elementor lets you build amazing designs in the blink of an eye. But without the right audience, your efforts will not be valued. AMP for Elementor will let you ensure a higher position on SERP.
Although Google is pushing AMP pages by giving them a boost in mobile search. So, if a significant portion of your traffic comes from mobile searches, then you definitely benefit from adding AMP support to improve and maintain your SEO.
![Black Friday and Cyber Monday are around the corner, and people are waiting for these festivals to grab the best product deals. That is why giving an attractive look to your website during this festive season is very necessary. But, creating a whole new landing page might be difficult in a short period of time. Don't worry. By using Happy Elementor Addons Black Friday and Cyber Monday Landing Page templates, you can easily develop a whole new landing page in a few minutes. In this today's blog, we are going to show how to boost your website design using HappyAddons templates during this festival season. Before that, we'll talk a bit about these two festivals and why they are important to online business communities. What are Black Friday and Cyber Monday? Black Friday is the immediate following of the famous Thanksgiving day. This is when people start shopping to celebrate the Christmas festival. Since the late 1980s, retail sales on this day have constantly been suppressing the past volumes. See the graph below. Source: Salecycle.com The first Monday following Thanksgiving day each year is called Cyber Monday. It was first introduced in 2005 by the USA National Retail Federation to encourage people to buy online. Though this festival originated in the USA, it is celebrated globally today. See the stats below. Source: Salecycle.com It indicates customers' buying behavior around this day is growing up over time. Many customers today keep a budget to buy products on these two days. So, why won’t you prepare a Cyber Monday landing page if you have an online store? Importance of Designing Landing Pages for Black Friday and Cyber Monday Festival Having a well-design website is one of the major checklists if you are running an online business. Most importantly, you have to make sure that your website remains up-to-date to boost your sales. That is why you need to redesign your website or make a new landing page during the Black Friday and Cyber Monday festivals. Because most online product & service-based businesses promote special deals during these two festivals. Here are some remarkable ways dedicated landing pages during these festivals can positively impact the performance of your online business. Boosts your product salesIncreases conversion rateOpportunity to collect potential email leadsGrabs users' attention toward your siteReduces bounce rateIncreases website visitors. Elementor Black Friday New Seasonal Kit is Already Here! Source: Elementor To make this Black Friday more enjoyable, Elementor has launched a New Seasonal Kit that includes landing pages, sections, pop-ups, and vector assets. All these design elements are made by the Elementor team so that one can easily use them on their website to ensure more sales and conversions. New Elementor Black Friday Seasonal Kit offers: 3 Landing pages6 Sections 6 Popups A collection of stickers & animations You can only get these ready-made Black Friday landing pages and sections if you have Installed Elementor Pro on your site. However, if you are looking for templates that are outside of the box, you can go with Happy Addons, the fastest Elementor Addons on the market. It's very easy to use, flexible and has tons of advanced features and widgets that can ease your website design journey. Also, you'll get several festival landing page templates & blocks. Moreover, you can use free Black Friday and Cyber Monday design blocks and templates to decorate your site. Most importantly, these templates and blocks are easy to customize and can be used for multiple purposes. Now let's see how you can use the Happy Addons templates to design your website according to the Black Friday theme. Pre-Requisites to Use HappyAddons Templates to Design Black Friday and Cyber Monday Landing Pages You must have the following plugins installed on your site to get access to the HappyAddons Template library. Make sure you’ve installed and activated the Happy Addons Free & Premium version of your website. Elementor (Free)Happy Addons (Free)Happy Addons Pro If you are new to Elementor, check this Step By Step Guide For Beginners. If you want to explore the readymade templates of HappyAddons before installing these plugins, you may visit by clicking on the button below. Check out Happy Addons Templates How to Design Black Friday Landing Page on Your Website Once you have the plugins (mentioned above) installed, your website is ready to follow the tutorial guide explained in this section. Get ready now! Step 1: Open a New Page with Elementor Create a new page or open the existing page with Elementor. Next, you have to select the Elementor Canvas option.Unless you select Elementor Canvas, you may watch the header, footer, and unnecessary other texts on the page. These might be irritating to you.Once you open the page with Elementor Canvas, your page will be completely clean. Watch the video below on how to do it. Step 02: Go to HappyAddons Library Click on the HappyAddons Library Icon. It will open up a modal popup. Here you'll find numerous stunning premade Blocks and Pages created by the Happy Addons team. Kindly explore them to create a list of your favorite items. Step 03: Import a HappyAddons Black Friday Template Go to the Page tab on the modal popup.Select Black Friday from the left-side filter option.You will several good-looking templates on your screen.Take your cursor on the one you like and hit on the INSERT button. Wait for a while to finish the installation process. You will get the template on your screen with editable sections and options. Step 04: Set the Black Friday Campaign Deadline A deadline creates a sense of urgency in customers' minds. So, better if you add a deadline section on the page to show your Black Friday deals. The good thing is that if you select the template as we did, you will automatically get a deadline or countdown option. You have to customize it as you want. Step 05: Show Image Carousel Slider on Your Black Friday Landing Page Using the Image Carousel, you can slide show demonstrating discounts on your product categories. Drag and drop the Image Carousel widget on any landing page section. Next, from the Elementor panel, you can add photos and text to the widget. Do it accordingly. Thus, you can add more sections and options on the landing page. Hope you can do it yourself. Step 06: Make the Black Friday Landing Page Mobile Responsive Making a web page mobile responsive with Elementor is super easy. You'll get the mobile responsive option on the Elementor footer section. Clicking on it will open up the option to view your landing page on different device screens. We have explained the process in the video below. Note: Don't delete any widget or section while customizing your landing page for any particular device. Because if you delete a widget or section on any device screen, it will also be applied on other devices. However, you may change their position or alignment or hide them. It won't make any impact on other devices. Step 07: Final Preview of Our Landing Page Here is the final interface of our Elementor Black Friday landing page that we've designed using the Happy Addons' ready-made Template. Get Happy Addons to Add a Black Friday Theme Landing Page on Your Website How to Design Cyber Monday Landing Page on Your Website You will require the same prerequisites (Elementor and HappyAddons Plugins) to design the Cyber Monday landing page on your website. Hope you have them ready on your website. Now, let's get into the tutorial part. Step 01: Import a Cyber Monday Readymade Landing Page Template Go to the HappyAddons Template library.Choose the Cyber Monday template you like.Click on the INSERT button. Wait for a while to finish the installation process. You'll get a page design like the following image below. Step 02: Edit Different Sections of the Page In the first tutorial, you saw the deadline/countdown option was already embedded in the template. But this template doesn't have it. So, you can bring it to your page? Very simple. Create a new section by clicking on the plus icon.Type Countdown on the Elementor search bar.Drag and drop the widget on the section. Customize the Countdown section from the Content and Style tabs of the Elementor panel. Using the Heading widget, we have added the FLASH DEALS text next to the countdown to make it more meaningful. Thus, you can use other exciting widgets on the template to make your landing page super gorgeous. Step 03: Promote Products on the Landing Page Promotional landing pages usually include a section to showcase some hot-selling products to generate instant sales. Using the Image and Button widgets, we have created this section under the FLASH DEALS.You may customize it more as you wish. Step 04: Make it Mobile Responsive We already showed you the process in the first tutorial on making a mobile web landing page responsive. Hope you can do it here as well, following the same guideline. Click on the Responsive Mode icon and do the rest yourself. Bonus: Black Friday and Cyber Monday Landing Page Design Key Considerations Whenever you design a landing page, you need to consider why you need to design this page and what elements they should keep on the page. Because if you are not adding all the necessary features to your page, it will not serve its purpose. This is why you need to focus on a few things before designing your Black Friday landing page. Here are some points you must consider in designing Black Friday and Cyber Monday landing pages. Add Black Friday textSet deals deadlineShow your best-discounted productsAdd coupon code Focus on responsive page designMake your page visually appealingImprove your page user experience or page structureSet a proper website navigation FAQ on Black Friday and Cyber Monday Landing Page Design Now, we'll answer some common questions on Black Friday and Cyber Monday Landing page designs commonly found online. How much does it cost to design a landing page?The cost of designing a landing page varies depending on the complexity of the design, the level of customization required, and whom to hire for the page. A simple landing page can be designed for as little as $25, while a more complex design with multiple customizations can cost upwards of $2,00.However, if you have Elementor and HappyAddons installed, you can design unlimited landing pages at a minimal cost. But like any other tool, you must have a kind of enterprise on them. As they are drag-and-drop builders and their numerous tutorials and documentation are available, they won't take you more than a month to be used to. Check out some wonderful YouTube tutorials on these two plugins. Hope you will enjoy them.How many hours does it take to design a landing page?It mainly depends on the level of design complexity and your web design skill. However, both in Elementor and HappyAddons, you will get countless readymade templates and block sections. You can design a beautiful landing page in 3-5 hours by making a proper combination of them.Can I design Black Friday and Cyber Monday Landing pages with Elementor and HappyAddons free versions?Surely, you can design Black Friday and Cyber Monday Landing pages with Elementor and HappyAddons free versions. But only with the pro versions, you can't add too many exciting features to your pages. For example, free versions will give you access to only a limited number of readymade templates.If you are just a beginner-level designer, free versions are enough. But if you are a professional designer or have a web designing agency, pro versions are a must. Are You Ready To Design Your Black Friday and Cyber Monday Landing Page? Customers look forward to this kind of occasion to buy their favorite products at a minimum price. Naturally, they are drawn to websites that look good and give a festive vibe. That is why adding a Black Friday and Cyber Monday landing page during the festival season will give you an extra edge over the competitors. The above guide shows how to design your Elementor Black Friday Landing page using the Happy Addons' Black Friday Templates and how it can help boost your holiday sales. So if you have any queries regarding this blog, you can comment on us in the below box. If you like this post, then share it on your social channel. Don't forget to subscribe to our newsletter. Also, follow our Facebook and Twitter channels for regular updates. Subscribe to our newsletter Get latest news & updates on Elementor [yikes-mailchimp form="1"] ":36560} /--](https://happyaddons.com/wp-content/uploads/2021/11/How-to-Design-Black-Friday-and-Cyber-Monday-Landing-Page-300x188.png)
6 Responses
Hi there! Thanks for the great post
Thanks for your reply. You can check our other blogs on similar topics.
Cheers 🙂
Hi, thanks for this helpful article! Once I have tried to use the AMP plugin for my WordPress site but it didn’t work with the free version of Elementor. Is any way to make work without purchasing Elementor?
Hi Maddison,
Gobinda here from team HappyAddons,
Thanks for stopping by and sharing the kind words. As far my idea, you don’t need elementor pro to use AMP for wp. But you will be needed their page builder extension which is their premium addon. Check this article,
https://ampforwp.com/tutorials/article/how-to-enable-amp-on-elementor-one-click-solution/
Thanks,
Gobinda,
Product Coordinator | HappyAddons
I hope elementor soon supports amp
Hello Minh,
Thanks for stopping by.
Yup, we are also waiting for the feature.
Though, they have a plan for that,
https://wordpress.org/support/topic/regarding-elementor-on-amp/
Thanks & Regards,
Gobinda,
Product Coordinator | HappyAddons