When it comes to designing a website, color is arguably one of the most important factors. It improves visual engagement, eases navigation, and helps users identify different sections. Moreover, triggering color pallets enable web elements to speak with visitors.
Each color has unique features to affect human psychology in different ways. This is why once you plan to create a website, you cannot just select a color scheme randomly. Failing to choose the right color can severely damage your brand identity and web appeal to visitors.
To reduce the risk, this article will introduce you to some of the best website color schemes modern web designers use frequently. It will help you stand out with your website in the competitive online space. So, let’s get into this discussion.
Table of Contents
- What is the Color Scheme?
- What Do Colors Mean to Different Audiences?
- What are the Best Color Schemes for Websites of Different Types
- Bonus: Best Web Design Tools to Practice on Color Scheming
- FAQs on Best Website Color Schemes
- Final Takeaways!
What is the Color Scheme?
A color scheme is a collection of colors used in a web design. It can simply be a single color used throughout a website. Or it can be a mixture of multiple colors to highlight different sections and subsections while designing a website perfectly. There is no end to the choice and preferences about color.
Different people have different tastes. It’s important to provide enough variety of colors so everybody can find at least something they like. There are many ways to create a color scheme. You may use specific colors together, select some neutral colors, or use different shades of a single color.
Why Color Scheme is so Important in Modern Web Design
A well-chosen color scheme not only makes a website great but also helps to create a cohesive and inviting environment. Below are some key points on why color schemes are so important in modern web design.
i. Sets a Unique Tone
An eye-catchy color scheme helps to stand out a website from its competitors by setting a unique tone. For example, a Green or Blue color scheme on a health-related site can denote your topic’s seriousness.
ii. Helps to Navigate
The color scheme affects the website’s navigation system. For example, if your navigation bar/menu is in Royal Blue, Green, or Orange, users will more likely be able to find it on a website.
iii. Conveys Brand Message
A site’s color scheme can communicate its brand message to users. For example, if you plan to design a website for a fashion company, you might choose colors that reflect the brand’s aesthetic.
iv. Creates Color Contrast
A complementary color scheme may include two or more varieties of color. It can create a wonderful contrast among different elements on a website and make them more visible.
v. Improves Readability
A good color scheme creates a feeling of warmth and coziness. It establishes a soothing environment for our sight, which improves readability score in the end.
What Do Colors Mean to Different Audiences?
In art and culture, colors symbolize a specific set of meanings and evoke emotions. Without knowing them well, it is impossible for anyone to portray a meaningful design. There are different types of colors used in web design. Let’s take a look at their meaning below.
What are the Best Color Schemes for Websites of Different Types
Which color scheme is best for a website depends on a number of factors. Like purposes of the website, its target audiences, activities, and more. Let’s now explore some of the best website color schemes modern web designers use in their projects. It will inspire us to select the right color scheme for our sites later.
1. Best Color Schemes for Online Store
There are different types of online stores. Fashion, Restaurants, Grocery, etc., are the most popular. Below are some standard color schemes for each of them.
# Fashion Store
As Pink and Purple symbolize love, sweetness, luxury, and romanticism, premium category fashion stores use these color sheds on their website. You can apply the Pink and Purple colors on the banner design, category name, logo, CTA buttons, and background.
Some other websites also add Blue-Aegean (1E456E) and Green-Basil (32612D) to portray a feeling of peacefulness.
# Restaurant Website
You will find a variety of restaurants around. Depending on the main dishes, they love to apply color schemes on their website. For example, if a restaurant offers spicy fast and continental food, they tend to apply a red and orange mixed color palette. Because it gives them a warm feel for food.
Above, you can see the color scheme used by Burger King – a prominent global fast-food chain. But if you offer health-oriented foods, you may use Green colors. And if it’s a cafeteria that sells soft drinks only, Green-Pine (234F1E) and Red-Jam (610F0B) colors will work the best.
# Grocery Website
Grocery websites sell varieties of products, from vegetables to electronics, used for household purposes. So, you can apply any kind of color scheme to your grocery shop. But if your grocery store is good at a specific kind of product, better if you illustrate its color on your website.
For example, you may sell dairy and bakery items. But if your website is special for fresh fruits and vegetable items, better if you apply Green and Yellow color sheds on it.
2. Best Color Schemes for Blog Websites
A blog is an informational website that publishes posts and articles of new information about ongoing topics. There are different types of blogging sites. The most popular of them are informational sites, affiliate marketing sites, review sites, etc. Check out some standard color schemes you can apply to them.
# Informational Site
You can create any type of informational blogging site based on your personal preferences. Suppose you are a programming expert and blog on CSS/HTML and other technical topics. Below is a standard color scheme you can use on your site.
The sole purpose of any informational blogging site is to let people read your messages. So, it is pointless to use too many contrasting colors. If you do so, it may distract visitors and hook their eyes to something else other than reading. This is why the Black and White color scheme combination is best for this type of site.
# Affiliate Sites
The purpose of affiliate websites is to let people read the texts and information and to impulse them to buy products. This is why you may include contrasting and trigger colors in your web color scheme. Below is the color scheme that the WP Hive affiliate site uses.
You may also use other types of color sheds for your affiliate sites. If they are promoting software products, you may consider using Orange (FF6200), Pink-Rosewood (A04142), Pink-Strawberry (F1634C), and else as you want.
# Review Site
People come to review sites to explore honest feedback about products and services before they buy them. Green is a symbol of peace, trust, and calmness. Green is a commonly used color in review websites. Below is an example of that.
Blue is also a color that symbolizes comfort, clarity, trust, and peace. This is why numerous review sites like Capterra and TrustRadius include Blue alongside Green to design their websites.
3. Best Color Schemes for Portfolio Website
A portfolio site is an online resume. Using a portfolio site, one can showcase his works, talents, and experiences to other people. It opens a door job seeking employees to let employers find them through online exploration. The type of portfolio site you want to build should follow your skills, knowledge, and experience.
# Photography Portfolio Site
Photography portfolio sites don’t include too much text. They try to hook the attention of visitors and audiences to the photography. They love to use normal color schemes for fear that gorgeous colors may reduce the glamour of the photography. The Black and White combination can help you best in this case.
# Portfolio sites for Engineers and Technicians
If you are a civil engineer or want to design a portfolio site related to construction engineering, you must use Orange and Red color sheds. Because they symbolize strength, intensity, warmth, success, and enthusiasm. Below is an example you can see.
But if you are a computer programmer, architect, or designer, you may use Pink-Rosewood (A04142), Purple-Magenta (A01959), and Blue-Denim (151E3E) colors.
4. Best Color Schemes for Business Websites
A business website is an online portal that publishes information about products and services for all types of audiences like customers, retailers, wholesalers, agents, suppliers, and distributors. It allows anyone to communicate with them. Business websites can be of many types.
# Corporate Website
A corporate website officially represents a brand and its products online. It will showcase both product photography and their information in detail. Nothing will happen if the visitors come and go only. The web must ensure a sense of trust and a peaceful interface, so visitors feel love to extend their sessions.
The combination of Blue, Green, Black, and White has been seen to work well in maximum cases. Below is an example that shows the color scheme FUJI Elevator Company uses.
But you will find different examples as well. For example, Microsoft includes Purple-Jam (951217), black and white combinations on their sites.
# Event Management Website
An event management firm takes care of all the responsibilities of an organization or family to execute a successful event. It might be a day-long or half-day program where they will entertain guests and offer catering services.
Event management firms tend to design their websites with a warm and gorgeous color scheme to grab visitors’ attention. Below is an example.
However, depending on your event management services, you may apply other color palettes.
5. Best Color Schemes for Educational Websites
On educational websites, students and visitors tend to stay longer. It is recommended not to use any eye-screaming color to make sure a tranquil environment for visitors. If you visit websites like Khan Academy, Udemy, and Coursera, you’ll find they are using light versions of Blue and Green colors.
6. Best Color Scheme for Entertainment Website
Red, Purple, and Yellow are the foundational color of any entertainment website. Because they evoke a sense of thrill, joy, and passion. Just visit YouTube, Netflix, Netflix, and other streaming channels and you will find examples of this.
But you will always find some exceptions. For example, Spotify uses Green-Parakeet (03C04A) and Black-Metal (0D0B0A) color codes to design its interface.
7. Best Color Schemes for Job Website
A job website is typically a website on which employers advertise their available jobs to potential applicants. Employers specify there in detail the career development opportunities, job responsibilities, salaries, and more.
Similar to blogs and educational websites, visitors tend to stay here long. This is why most job websites use cool colors – a combination of Blue and Green.
8. Best Color Schemes for Online Forums
An online forum is a website where people can talk to each other about topics that interest them. Forum sites allow people of the same interests to create groups to talk in detail about specific topics, like books, software, movies, music, and else.
Some forum sites allow registered users to post messages. They can also rate the messages after they receive an answer or reply. There are no specific color schemes that all online forums must follow. But if you create an online forum to promote any product or service, you may use its brand color. Below is the color scheme that quora are using.
9. Best Color Schemes for Wiki Website
A wiki website is a website that users can edit and contribute to. Wikis are open-source platforms where anyone can edit information and contribute to. Wikis are mostly used by journalists, scientists, and other professionals to document information.
Designers set the brand color based on the niche for why the wiki website is built. However, here again, designers have to ensure a clean interface as visitors will stay long and focus on information. Below is the color scheme used by WikiHow.
10. Best Color Schemes for Media Websites
As media portals mostly cover hot and spicey news, they love to apply a combination of Red, Orange, and Blue color schemes on the interface. Because Red and Orange create a warm environment, and Blue adds a flavor of coolness.
However, media portals keep their layout background clean and white. Red, Orange, and Blue are applied to the logo, menu bar, and headings. Below is an example of the color scheme of the Fox News website.
You may visit the website of BBC, Reuters, CNN, and Deutsche Welle for more inspiration.
11. Best Website Color Schemes for Crowdfunding Sites
Crowdfunding websites provide a platform for spirited entrepreneurs to raise money from many people to start a venture. They share their start-up ideas on these platforms. If someone loves it and wants him to execute the plan, donates or invests money in his project.
Billions of dollars are generated each year from crowdfunding websites. Some prominent of them are Kickstarter, Indiegogo, Patreon, Crowdfunder, and Gofundme. You will find they have applied cool color palettes as primary colors on their websites – a mixture of Green, Blue, and Pink.
Because these color schemes symbolize trust, security, and peacefulness. We already talked about it above.
12. Best Color Schemes for Government Websites
When you plan to design a government website, you can illustrate national color codes on it. Most government websites follow this practice. You may check out some embassy websites for a quick exploration. We have shown the color scheme used on the USA embassy website.
Note: No matter whatever color scheme you use on the government website, ensure your texts and content are perfectly visible and visitors don’t get an eye-screaming experience. The basic web design principles can help you in this case.
Bonus: Best Web Design Tools to Practice on Color Scheming
When you think of practicing web color scheming, you’ll obviously look for a platform that allows you to create a header, footer, and entire website layout. Only after that can you apply color palettes on its different parts to visualize how it looks.
Elementor and HappyAddons are two great web design tools you can use for this purpose. They are actually drag-and-drop page builders by which you can create an entire website without a single line of coding.
Happyaddons is an addon of the Elementor plugin. It comes with more exclusive features and widgets by which you further power up your website. From Elementor Panel > Style, you get the color option. You can apply any color to the elements of your web pages.
Both Elementor and HappyAddons have free versions available. You can use them on your WordPress localhost to practice color scheming in real-time. You’ll find tons of tutorials, blogs, and documentation about these plugins online.
In case of any problem, you can connect to the support. Explore them by clicking the buttons below.
FAQs on Best Website Color Schemes
Now, we’ll answer some most frequently asked questions about the best website color schemes.
What should you consider in creating a color scheme for a website?
There is a number of factors one should consider in creating a color scheme for a website. Check them out below.
1. Know about your brand target audiences.
2. Set brand colors as your primary colors.
3. Set contrasting colors as your secondary colors.
4. Use primary colors in the header, headings, logo, CTA buttons, and links.
5. Use secondary colors in your texts and layout background.
6. Maintain color consistency in the entire website.
What are the best website color scheme generators?
Below are the names of some of the best website color scheme generators you may use for your website.
1. Adobe Color
What color works best to reduce stress?
Blue and Green are the two colors that work best to reduce stress from human psychology. Next to them, Purple also works well in doing that.
How many colors are there on the web?
Web technology uses the RGB color format. It stands for Red, Green, and Blue. So, any color we see on the web is a combination of these three colors. Again, you can set each parameter from the value 0-255 to define their intensity. It means there is a total of 256*256*256 = 16,777,216 possible colors on the web.
How many colors should a designer use on a website?
A web designer shouldn’t use more than three primary colors on a website. To create a pleasing color contrast, you may use some more color as the secondary color.
Finding the best color scheme that compliments your modern web design might be challenging if you are a newbie. But with a little research, it will gradually be easier for you to find some catchy and stylish options.
We have tried to compile a list of the best color schemes used by some of the most popular websites worldwide. So, whenever you want to update your current website or design a new one from scratch, you may follow them for quick inspiration.
It’s no secret that web design is constantly evolving, and the latest trend in design is to use color schemes that are modern and versatile. Hope you have found this article helpful and enjoyable. If you love to receive more interesting pieces like this one, subscribe to us and follow our Facebook and Twitter channels.