Content Marketing works as a bridge while building up a relationship with customers. So, if you want to start an online business and optimize it with proper SEO strategies, then Content Marketing can be your first approach to acknowledge. Because it’s cost-effective, time reducing and easy to do.
Content Marketing provides 4x the ROI of our traditional marketing spend.- Ann Handley
In this article, we’ll discuss each and every edge of Content Marketing including Content Marketing Tools, best SEO practices, and how it works, etc. Additionally, we’ll also discuss the common mistakes that every marketer does at the end of the last part.
So, let’s dive into the discussion.
Importance of content marketing
Today we are living in a time where entrepreneurs are everywhere. Many startup businesses are depending on content marketing nowadays. And they are trying to build up their communities on those online platforms.
Moreover, Content Marketing is such a marketing tactic that no one can deny it especially in 2019. So, Content Marketing can be your perfect weapon to attract and convert a stranger into potential customers.
Statistics say content marketing strategies include – blogging (65%), social media (65%), and others (64%)- Web Hosting Grating
So you can clearly see that the percentage of blogging and social media are at the top of the position. Therefore, most of the website’s income/revenue comes directly from the blog and social media activities.
Behind every successful brand, valuable and relevant Content works as a boon.
Essential Content Marketing Tools Explained
More than 59% B2C and 55%B2B marketer utilizes the content marketing strategies to gain success in business. And the most interesting part is, business owners are trying hard to engage their users with the help of using various content marketing tools to ease the process. Yes, you hear it right.
So, in this section, we are going to share some content marketing tools that can help you to take care of your users and nurture them:
In the list, MailChimp is the first. It’s an amazing email service provider. You can do different types of activities with MailChimp. This is a very helpful tool to generate leads.
Let’s know the essential facts of MailChimp that facilitate content marketing
- Easy to Create a newsletter or leverage
- Facility to use unlimited mail template
- Easy to target different audiences by segmenting
- Automatically sends mail if you make any changes to your website
- Give you feedback on how good is your content performing
Buffer is known as one of the best content management tools. You can manage multiple social accounts with this tool. It helps to bring a quick solution by automating the system.
To know more details let’s learn about the effective facts about this tool:
- Manages multiple accounts
- Easy to set up own schedule
- You can add/change/delete updates
- Applicable with different browsers, apps, and extras
Google Analytics is another famous tool for analyzing customer data and their activities in an organized way.
With Google Analytics you get the following benefits:
- You can know your most popular web pages
- You’ll see the most shared webpages
- Helps you to know customer information
- Determine user location, age, and gender, etc
- Detect online campaign in minutes
When we researched the areas and reasons why people used Crazy Egg, we discovered that many of them use it to increase conversions for their business, some of them use it for improving their website design, and the rest of them use it for Local SEO.
BuzzSumo gives you a chance to discover what works in your specialty, for the challenge and who to elevate your content to for ideal presentation. You can easily find the most viral topics, trending facts, and other stuff here.
It can locate your target audience according to infographics and promote your content on Twitter, therefore you can do it all with this tool.
weForms is one of the fastest WordPress form builder plugins that enables you to create any type of form in moments. You might wonder that what’s the connection between Content Marketing and a form builder plugin! Let’s get cleared.
When we talk about marketing on the web, it’s basically referred to how much lead you could generate, how easily would they be able to get connected & interact with you. Here comes a form builder plugin to the rescue.
weForms lets you easily create unlimited forms and your users to get attached spending zero efforts. With creating forms, weForms lets you gather unlimited contacts and analyze their data by a single click. Moreover, you can create an online database and more using weForms.
Google Ranking factor & SEO Practices In Content Marketing
Google is paying more heeds on those websites that follow proper content structure. Because content is a vital part of any website. People come, visit, read, and perform various activities on a website.
We see many websites lose their traffic due to the bad practices of SEO. Therefore, you have to be very careful and beware of blackhat SEO practices if you want to rank in the Google search engine.
Let’s know what to consider to rank in Google:
- Need to plan for keywords in a structural way
- Use more LSI keyword or synonymous keywords in the content
- Keep your website’s UI and UX very easy
- Provide the header tags in your content
- Check the website’s state time to time
- Connect with related websites who have also the same content
- Use alt+tag in your images
- Use CTA and UTM in your content, etc.
To know more give a quick check to this article on ‘what should you consider to rank in Google‘.
Common Content Marketing Mistakes Explained
Quality Content Marketing is like the chemistry between the two factors – an effective strategy and great execution.
So believing in Content Marketing and it’s benefits, we have put a list of common mistakes that a marketer often do. Let’s discuss the following mistakes by the marketers:
01. Lots of strategies but not execution
An effective strategy is like your master plan. For example, communicating through to your target audience via forums, picking up knowledge, and distinguishing how you can tailor your correspondences to meet those groups of spectators needs. It means defining objectives to enable you to accomplish that goal.
Tactical execution is like the actions you will apply to reach those goals. This means settling on a strategic choice to dedicate an hour out of every day being a functioning member in the Facebook groups.
02. Content Without plan
As a Content Marketer, you must take time to plan on ‘how your content should be’. Without a strategic plan, no one will gain what they are cherishing.
Making content only for a reason is like directionless marketing. Without perfect planning, you’re risking producing posts on random subjects at random times.
03. Being Irrelevant
It’s another issue that might a content marketer do in terms of content marketing. Because your audience is waiting for getting something valuable from you. If you don’t provide them with much effective content then all your efforts will go in vain.
So you must give proper time to provide relevant content to your audience. Thus it creates customer relationships with the company.
04. Poor Keyword Research
If you want to rank well in Google, then you must choose or research the right keywords. But most of the marketers do the wrong thing in choosing a keyword for their website’s article. As a result, they fail to rank in Google.
They use generic keywords with volume instead of long-tail keywords. It’s another reason to fail in content marketing.
05. Writing Boring Headlines
Headlines are the most focused things for the users when they come to read. About 80% of the readers see headlines first then enter into the blog.
‘On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar’- David Ogilvy ,Advertising Man in 1963
So you must know how to write catchy titles and taglines to your blog to grab the reader’s eye.
06. Not Promoting content
Promotion is a must-have process after finishing any content. Without promotion, you can not reach your potential customer. So as a content marketer you must know where to promote, which channels to choose and when you should promote. So be careful when it’s about to promote content.
‘Stop Promoting Underperforming Content and Damaging Your Brand’- Social Baker
After all the discussion, you can assume that ‘how important these facts are’? Right? So consider these facts if you want to get 100% success in content marketing.
With our unplanned content along with the bad design of your website, you’ll get the negative impacts on your business.
Benefits of Content Marketing & SEO Optimization
Okay let’s know why Content Marketing is important for business:
- Builds Brand Value
- Helps to Influence Conversions
- Improves your SEO efforts
- Generates leads
- Builds Links
- Educate Your readers
These are the vital reason why content marketing is important. Okay, let’s discuss elaborately:
Content Marketing: Creates Brand Value
When you spontaneously provide informative content to your customer then brand reputation will raise automatically. So all you have to do is, provide customers with amazing and relevant content.
You must keep in mind that, your customers or readers are smarter now. They want effectivity and quality service. As a result, you as an owner have to put emphasis on quality content marketing strategies. In this way, you can get a reputation by providing content to your customers.
Helps to Influence Conversions
After getting a reputation, customers will connect to you. Then communication can happen in various ways. When they will be getting quality service from you then a business conversation can create through, social media, blog commenting, direct call, or email. Thus it creates conversions.
Statistics say that after getting quality blogs or content 61% of users in the USA take the decision to purchase. So it’ high time you should create quality content to help users taking services with having 100% reliability.
Improves Your SEO Efforts
Google is now giving more priority to that website who has well-structured content. So it’s your main responsibility to provide quality content thus it creates value in Search Engine Ranking.
As Google bots become more strict and they give penalties to those who provide bad content on their website. So be careful while creating content on your website.
The basic fundamental of approaching content marketing process is to get lead for the business. While reading any post people will engage through push mail, CTA, or any advertising ads thus, you will get the leads. That means after getting any informative content on your blog, people will subscribe or set your website as a bookmark for the future.
Nowadays, you’ll find various conversion tracking plugins to generate lead. In other words, WooCommerce Conversion tracking is one of them, where you can rely on to collect and measure data of your customer.
Using it, you can experience on your existing ads to explore amazing facilities like their conduct, their locations, what they are appreciating or neglecting. As a result, you can improve your service quality.
So give a quick check on how conversion tracking works and how it can be helpful to generate leads for your WordPress site.
There are many content marketing tools are available on Google. You can utilize them for your business. But in this case, we’ll advise you to build links manually. Because it will not only increase brand quality but also help to create trust in the customer’s mind.
Global marketers do the same things. They always connect with their audience to know the market of their existing products. Thus it creates links directly with the reader. So it’s another undeniable benefit of content marketing.
Educates Your Readers
This is another important part of Content Marketing. If you have any existing products, then you must provide their tutorial to your users. But your content must be very informative, attractive, and full of resources. Therefore, your website will be very productive for them.
Companies who use eLearning tools and strategies have the potential to boost productivity – e Learning Infographics
That’s why content marketing is very helpful in terms of educating people. All you have to do is, choose the perfect niche. And then provide your users with valid, relevant, unique and informative content.
Above all, you may get the idea of ‘how important content marketing is?’ We have tried to show an overview of Content Marketing and it’s importance.
Read this article on the ‘Lead generation process you should follow to boost your business‘.
Bonus: Content Marketing is now eased with the Happy Elementor Addons
As content is the only weapon for content marketer so it should be structured well. Because the reader will come to the blog if they don’t feel comfort surfing your website then it’ll create a bad impact on your business.
But there is a piece of good news for the content marketers. Because Happy Elementor Addon is now compatible with any type of WordPress website. You can create a header, footer, product layout, landing page and also full-fledged website. In other words, you can call Happy Elementor Addon as the marketer’s life.
To get the total idea give a quick check on this article on how to design a full website using Happy Elementor Addons. As content marketing is now a trending fact, we consider Happy Elementor Addon Plugin to be a must-have tool.
Every business entrepreneurs are trying to be successful in the online platform. In that case, applying Content Marketing strategies to business can be very effective and time reducing, as we mentioned earlier.
We tried to show every possible matter about content marketing and it’s output. It’ll help to know how it can facilitate when you acknowledge Content Marketing to your online business.