You may wonder why the expected number of people is not coming to your website while you have put your best effort into designing a landing page. The reason is the gap between your landing page and a well-designed landing page.
So, What a landing page actually is?
In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
If you know how to create an engaging landing page it helps you to convert more visitors into loyal customers. That means a well-designed webpage can boost your website conversion rate significantly.
In this article, you’ll find some effective tips and tricks to build a landing page that generate meaningful interactions and keep your brand top of mind.
How Do Landing Pages Help to Grow Your Business
A landing page gives your customers the first impression of your products or business. Furthermore, it simplifies your sales process and improves credibility between you and your users.
Companies with 40+ landing pages get 12 times more leads than those with 5 or less.
HubSpot
Check out the list below to understand the benefits of using a landing page:
- Highlight special offers
- Increase newsletter signups
- Improve webinar registrations
- Feature various events
- Increase ebook downloads
- Promote free product trials
That’s why this top-of-the-sales funnel helps your customers to move toward conversion. It also helps a customer to find and select their potential products or services following easy guides.
What are the Key Elements of an Effective Landing Page
Every landing page cannot manage sufficient interaction through its appearance. You should consider these essential features to make a stunning lead-generation landing page.
Let’s talk briefly about them:
Add Stunning Header
The headline is the main attraction of your landing page that a user sees at first when they land on the page. So it’s necessary to add a stunning header on your landing page.
Write Specific Copy
A landing copy can be imagined as the blood of your page. In this copy, you have to put all the essential information about your products and services. Make it simple and to the point so that your customers can get their desired information.
Display Relevant Offer or Services
You may notice some relevant offers on different landing pages. You also can apply this method to grab your visitor’s attention.
Choose Image & Infographics
Without images, you can’t think of a perfect landing page design. Make sure to include some niche images or infographics that will improve your visitors’ engagement level.
Use CTA
Call to action or CTA is the bottom of the sales funnel that users use to click for showing their interest in your product. You should place a CTA button in the special section of your landing page encourage your visitors to take an expected action.
Add Other Testimonials
Everyone needs proof before taking action. By adding some other happy customer testimonials, you can prove your statement about your services.
Focus on Responsive Design
Like your website, your most valuable landing page also needs a responsive design. It will improve user experience and increase conversions as well. So make your page accessible from different devices seamlessly to cover all types of users.
Optimise for SEO
Online business is becoming more competitive nowadays. You are not the only person doing this business. It’s important to find your products and services from search results when someone searches. That’s why you should focus on your landing page SEO optimization.
Remove Navigation
Your landing page is not the homepage of your website. So you should not use the menu or navigation on your landing page.
Avoid Irrelevant Ads
In most cases, users don’t like ads that you promote on your landing page. These ads can lower customer numbers and sales. Hence, it’s necessary to remove those ads from your page or at least avoid irrelevant ads.
Landing Page Best Practices: 4 Simple Steps to Create High-Converting Pages
Now, it’s time to create a beautiful landing page without having any coding knowledge following the step-by-step guide.
Pre Requirements to Design Landing Page
You need these pre-requirements to perfectly set up your most engaging landing page.
- WordPress
- Elementor
- Happy Addons (Pro)
Using Elementor and Happy Addons, you can design your landing page easily. But if you need more advanced features you can try Happy Addons Pro.
In this section, we’ll show you how to make your own landing page using 4 easy steps.
Step 1: Set Up the Landing Page
To create or set up a landing page, you need to login to your WordPress dashboard and click on the Pages > Add New.
Next, you must add your page title. Then check the Page Attributes and make it Elementor Canvas. Finally, click on the button “Edit with Elementor” to customize your page with Elementor and HppyAddons.
If you’re not familiar with the Elementor and Happy Addons go through these beginner guides to get a quick idea.
Step 2: Choose Landing Page Template
However, to choose a landing page template, you have to click the Happy Addons template section.
Next, you need to find your desired landing page template and insert it on your website.
Step 3: Add Happy Addons To Customize Your Landing Page
Now it’s time to customize your landing page step by step using Happy Addons widgets.
Header
The header is the first part of your landing page, where you should put the page Headline and a little description of your products and services.
Body
In the body section of your landing page, you can add some related offers, images, or infographics of your products.
Let’s add some special offers on the landing page.
In addition, you also add a stunning CTA button for generating leads.
Social Proof
Social proof is an important part of a landing page. By adding them, you easily grab customers’ attention and build a solid relationship with your customers. However, you can add testimonials or social media accounts to prove your statement.
Let’s add some other happy customer testimonials to show our social proof.
Footer
You may add a beautiful footer at your page’s bottom or last part. Here you may include all the valuable information about your business or products.
With Happy Addons, you easily add an amazing footer to your landing page.
Step 4: Final Preview of Your Landing Page
After creating your landing page properly, it’s time to see the preview of our page. Click on the eye icon at the bottom left panel to see the preview of your landing page.
If you find everything as per your plan, hit the publish button to live your web page.
Examples of Some Best Landing Page Designs that Boost Conversion
In this section, you see some landing pages to plan something outstanding for your business.
WP Hive arranges its landing page in quite an attractive way. This beautiful page comes with all the essential features that a landing page needs. Here you see a catchy headline, specific copy, images & videos, CTA, related offers, testimonials, and a footer.
Next comes the example of weDevs landing page. As it shows, the landing page has a crafted and responsive design, including simple but effective copy. And also shares their product features with some satisfied customer testimonials.
Another landing page from WP ERP shows many case studies to prove their product specialties.
Take an example from Oracle. This landing page is specially designed to increase eBook downloads.
Here you can see a sneak peek of Uber’s post-click landing page. It’s a seasonal promotional that comes with the aim of driving new rider signups.
So you can also apply these landing page-proven practices when you’ll design your own.
Final Thoughts on Landing Page Best Practices
Creating a landing page is about smartness and creative presentation. You should focus on responsive design, SEO optimization, using the CTA, and much more. Therefore, you need to understand your customer’s interests before building an attractive landing page.
This blog will give a lot of valuable information about how to make a landing page for your ultimate business website. So follow all the essential tips and tricks while designing your page.
If you still have any questions about this article, feel free to leave us a comment. And share your experience with us about the landing page of your dreams.
![Black Friday and Cyber Monday are around the corner, and people are waiting for these festivals to grab the best product deals. That is why giving an attractive look to your website during this festive season is very necessary. But, creating a whole new landing page might be difficult in a short period of time. Don't worry. By using Happy Elementor Addons Black Friday and Cyber Monday Landing Page templates, you can easily develop a whole new landing page in a few minutes. In this today's blog, we are going to show how to boost your website design using HappyAddons templates during this festival season. Before that, we'll talk a bit about these two festivals and why they are important to online business communities. What are Black Friday and Cyber Monday? Black Friday is the immediate following of the famous Thanksgiving day. This is when people start shopping to celebrate the Christmas festival. Since the late 1980s, retail sales on this day have constantly been suppressing the past volumes. See the graph below. Source: Salecycle.com The first Monday following Thanksgiving day each year is called Cyber Monday. It was first introduced in 2005 by the USA National Retail Federation to encourage people to buy online. Though this festival originated in the USA, it is celebrated globally today. See the stats below. Source: Salecycle.com It indicates customers' buying behavior around this day is growing up over time. Many customers today keep a budget to buy products on these two days. So, why won’t you prepare a Cyber Monday landing page if you have an online store? Importance of Designing Landing Pages for Black Friday and Cyber Monday Festival Having a well-design website is one of the major checklists if you are running an online business. Most importantly, you have to make sure that your website remains up-to-date to boost your sales. That is why you need to redesign your website or make a new landing page during the Black Friday and Cyber Monday festivals. Because most online product & service-based businesses promote special deals during these two festivals. Here are some remarkable ways dedicated landing pages during these festivals can positively impact the performance of your online business. Boosts your product salesIncreases conversion rateOpportunity to collect potential email leadsGrabs users' attention toward your siteReduces bounce rateIncreases website visitors. Elementor Black Friday New Seasonal Kit is Already Here! Source: Elementor To make this Black Friday more enjoyable, Elementor has launched a New Seasonal Kit that includes landing pages, sections, pop-ups, and vector assets. All these design elements are made by the Elementor team so that one can easily use them on their website to ensure more sales and conversions. New Elementor Black Friday Seasonal Kit offers: 3 Landing pages6 Sections 6 Popups A collection of stickers & animations You can only get these ready-made Black Friday landing pages and sections if you have Installed Elementor Pro on your site. However, if you are looking for templates that are outside of the box, you can go with Happy Addons, the fastest Elementor Addons on the market. It's very easy to use, flexible and has tons of advanced features and widgets that can ease your website design journey. Also, you'll get several festival landing page templates & blocks. Moreover, you can use free Black Friday and Cyber Monday design blocks and templates to decorate your site. Most importantly, these templates and blocks are easy to customize and can be used for multiple purposes. Now let's see how you can use the Happy Addons templates to design your website according to the Black Friday theme. Pre-Requisites to Use HappyAddons Templates to Design Black Friday and Cyber Monday Landing Pages You must have the following plugins installed on your site to get access to the HappyAddons Template library. Make sure you’ve installed and activated the Happy Addons Free & Premium version of your website. Elementor (Free)Happy Addons (Free)Happy Addons Pro If you are new to Elementor, check this Step By Step Guide For Beginners. If you want to explore the readymade templates of HappyAddons before installing these plugins, you may visit by clicking on the button below. Check out Happy Addons Templates How to Design Black Friday Landing Page on Your Website Once you have the plugins (mentioned above) installed, your website is ready to follow the tutorial guide explained in this section. Get ready now! Step 1: Open a New Page with Elementor Create a new page or open the existing page with Elementor. Next, you have to select the Elementor Canvas option.Unless you select Elementor Canvas, you may watch the header, footer, and unnecessary other texts on the page. These might be irritating to you.Once you open the page with Elementor Canvas, your page will be completely clean. Watch the video below on how to do it. Step 02: Go to HappyAddons Library Click on the HappyAddons Library Icon. It will open up a modal popup. Here you'll find numerous stunning premade Blocks and Pages created by the Happy Addons team. Kindly explore them to create a list of your favorite items. Step 03: Import a HappyAddons Black Friday Template Go to the Page tab on the modal popup.Select Black Friday from the left-side filter option.You will several good-looking templates on your screen.Take your cursor on the one you like and hit on the INSERT button. Wait for a while to finish the installation process. You will get the template on your screen with editable sections and options. Step 04: Set the Black Friday Campaign Deadline A deadline creates a sense of urgency in customers' minds. So, better if you add a deadline section on the page to show your Black Friday deals. The good thing is that if you select the template as we did, you will automatically get a deadline or countdown option. You have to customize it as you want. Step 05: Show Image Carousel Slider on Your Black Friday Landing Page Using the Image Carousel, you can slide show demonstrating discounts on your product categories. Drag and drop the Image Carousel widget on any landing page section. Next, from the Elementor panel, you can add photos and text to the widget. Do it accordingly. Thus, you can add more sections and options on the landing page. Hope you can do it yourself. Step 06: Make the Black Friday Landing Page Mobile Responsive Making a web page mobile responsive with Elementor is super easy. You'll get the mobile responsive option on the Elementor footer section. Clicking on it will open up the option to view your landing page on different device screens. We have explained the process in the video below. Note: Don't delete any widget or section while customizing your landing page for any particular device. Because if you delete a widget or section on any device screen, it will also be applied on other devices. However, you may change their position or alignment or hide them. It won't make any impact on other devices. Step 07: Final Preview of Our Landing Page Here is the final interface of our Elementor Black Friday landing page that we've designed using the Happy Addons' ready-made Template. Get Happy Addons to Add a Black Friday Theme Landing Page on Your Website How to Design Cyber Monday Landing Page on Your Website You will require the same prerequisites (Elementor and HappyAddons Plugins) to design the Cyber Monday landing page on your website. Hope you have them ready on your website. Now, let's get into the tutorial part. Step 01: Import a Cyber Monday Readymade Landing Page Template Go to the HappyAddons Template library.Choose the Cyber Monday template you like.Click on the INSERT button. Wait for a while to finish the installation process. You'll get a page design like the following image below. Step 02: Edit Different Sections of the Page In the first tutorial, you saw the deadline/countdown option was already embedded in the template. But this template doesn't have it. So, you can bring it to your page? Very simple. Create a new section by clicking on the plus icon.Type Countdown on the Elementor search bar.Drag and drop the widget on the section. Customize the Countdown section from the Content and Style tabs of the Elementor panel. Using the Heading widget, we have added the FLASH DEALS text next to the countdown to make it more meaningful. Thus, you can use other exciting widgets on the template to make your landing page super gorgeous. Step 03: Promote Products on the Landing Page Promotional landing pages usually include a section to showcase some hot-selling products to generate instant sales. Using the Image and Button widgets, we have created this section under the FLASH DEALS.You may customize it more as you wish. Step 04: Make it Mobile Responsive We already showed you the process in the first tutorial on making a mobile web landing page responsive. Hope you can do it here as well, following the same guideline. Click on the Responsive Mode icon and do the rest yourself. Bonus: Black Friday and Cyber Monday Landing Page Design Key Considerations Whenever you design a landing page, you need to consider why you need to design this page and what elements they should keep on the page. Because if you are not adding all the necessary features to your page, it will not serve its purpose. This is why you need to focus on a few things before designing your Black Friday landing page. Here are some points you must consider in designing Black Friday and Cyber Monday landing pages. Add Black Friday textSet deals deadlineShow your best-discounted productsAdd coupon code Focus on responsive page designMake your page visually appealingImprove your page user experience or page structureSet a proper website navigation FAQ on Black Friday and Cyber Monday Landing Page Design Now, we'll answer some common questions on Black Friday and Cyber Monday Landing page designs commonly found online. How much does it cost to design a landing page?The cost of designing a landing page varies depending on the complexity of the design, the level of customization required, and whom to hire for the page. A simple landing page can be designed for as little as $25, while a more complex design with multiple customizations can cost upwards of $2,00.However, if you have Elementor and HappyAddons installed, you can design unlimited landing pages at a minimal cost. But like any other tool, you must have a kind of enterprise on them. As they are drag-and-drop builders and their numerous tutorials and documentation are available, they won't take you more than a month to be used to. Check out some wonderful YouTube tutorials on these two plugins. Hope you will enjoy them.How many hours does it take to design a landing page?It mainly depends on the level of design complexity and your web design skill. However, both in Elementor and HappyAddons, you will get countless readymade templates and block sections. You can design a beautiful landing page in 3-5 hours by making a proper combination of them.Can I design Black Friday and Cyber Monday Landing pages with Elementor and HappyAddons free versions?Surely, you can design Black Friday and Cyber Monday Landing pages with Elementor and HappyAddons free versions. But only with the pro versions, you can't add too many exciting features to your pages. For example, free versions will give you access to only a limited number of readymade templates.If you are just a beginner-level designer, free versions are enough. But if you are a professional designer or have a web designing agency, pro versions are a must. Are You Ready To Design Your Black Friday and Cyber Monday Landing Page? Customers look forward to this kind of occasion to buy their favorite products at a minimum price. Naturally, they are drawn to websites that look good and give a festive vibe. That is why adding a Black Friday and Cyber Monday landing page during the festival season will give you an extra edge over the competitors. The above guide shows how to design your Elementor Black Friday Landing page using the Happy Addons' Black Friday Templates and how it can help boost your holiday sales. So if you have any queries regarding this blog, you can comment on us in the below box. If you like this post, then share it on your social channel. 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