As a site owner, you may struggle hard to drive traffic on your site and invest bulks after online advertisements. But the worst part is the visitors are not converting into your potential customers. If you really want to stay relevant and quality consumers on your site for a long time, you need a high converting and effective landing page.
You can easily make them the loyal advisor for your business through the interactive landing page built with a powerful Landing Page Builder.
Today we will create an optimized and flawless landing page for a digital agency with Elementor Page Builder and Happy Addons that will take a maximum of 5 minutes.
Before jumping into the designing part let take a quick glimpse over the importance of Landing Page for creating productive leads.
How a Landing Page Helps to Generate Leads
A landing page usually appears in response to clicking on a search engine optimized search result, online campaign, email marketing, or marketing promotion. It can be your website’s main homepage, any other page of your site or a specially designed web page.
However, to convince your target audience and increase the sale, you should design a specified landing page indeed. Nevertheless, a good landing page will target a particular audience offering them something of value, and convert them into leads.
A landing page is a website page specially designed to convert visitors into permanent customers.
In addition, a landing page or lead capture page allows you to capture a prospect’s information through a lead capture form. You can use this information regarding build future marketing strategy that leads to a higher percentage of your visitors into sales funnels and convert them into customers.
Key Components of an Alluring Digital Agency Landing Page
You may have a strong marketing strategy and your campaigns might be well optimized but without a good landing page, your all efforts and money go down the drain. An optimized landing page is the cornerstone of successful online marketing.
Therefore, your landing page layout must be well-organized and attractive. The core elements and best practices of an effective digital agency landing page are as follows:
A Catchy Headline
A magnetic headline will relate your visitors easily to your site. It should be descriptive and useful for users. Also, an informative heading can solve an immediate problem or challenge focusing on your audience’s interests.
Easy Understandable Copy
Studies say readers only get to read 20% content of a web page. So, decorate your landing page with selective and useful content. Don’t include too much information that can distract readers from the main purpose. You should stick to your specific objectives to influence the visitors what you want to do them.
Optimize with Keywords
Like any other inbound marketing content, the landing page also should be optimized with profitable keywords. You can use the keywords in the page title, URL, headers, and text on a landing page to optimize it for search engines.
Popular Social Sharing Buttons/Links
You can add social sharing buttons on the landing page that the web visitors can easily share the content on different platforms like facebook, twitter, LinkedIn and others. It’s a great way to increase your contacts, fan, followers and spread your brand widely. Also, it will extend your brand engagements with the vast audience.
Limited Navigation Option
As we have mentioned above landing pages are designed for serving a specific purpose. So, you have to describe your message concisely on one page that can keep a visitor focused on the topic thoroughly.
An optimized landing page without navigation bars will prevent distractions, reduce friction, minimize bounce rate, and increase the chances to convert.
Interactive Conversion Form
You can integrate a lead-capture or conversion form where the visitors can insert their information in exchange for any offer or specific purpose. In addition, you should keep the form style simple, compelling and effective.
Employ CTAs That Get Users to Take Action
Place your CTA button that can easily drive the attention of your visitors and they can find it without scrolling the page. Moreover, you should be choosy to pick the perfect color, shape, size, place, and text of the CTA button or link. Therefore, it will influence your visitors to take the much-needed action.
Use Attractive Design and Images
The landing page that includes a relevant image or other media files can give a better visual overview to the readers. Also, it provides clear and details ideas to them. Your design and images can bring out the necessary emotions to influence the readers taking the next step.
Moreover, you should design the landing page that matches your main site’s theme and color.
In short, keep your landing page design and content readable and comprehensive. Don’t impose unnecessary elements that contradict with your brand image. Also, all the components on the landing page should sync with each other to make the messages stand out.
Design Your Landing Page with The Best Landing Page Builder
Elementor has established itself as the best drag and drop tool to build beautiful and professional websites. You can use this frontend editor as the best Landing Page Builder. Whether you are a technical gig or not you can create any complex design visually by watching the changes live.
Moreover, it comes with a template library including thousand of free & Pro templates for WordPress like landing pages, homepages, pre-designed header, footer & other ready-to-use templates available for download. Also, you will get unlimited flexibility and customize options to personalize your design. You can create a stunning sticky header or footer using Elementor.
Therefore, you can easily import any preferred template for your digital agency to create a landing page within a few minutes effectively. However, you can create a landing page from scratch by dragging the individual sections step by step.
Furthermore, you will get many powerful extensions for Elementor like Happy Addons to give your landing page a new dimension of height.
How to Develop Digital Agency Landing Page with Elementor & HappyAddons
A Digital Agency is an advertising agency allows your business to engage with a specific target audience. It is directly connected with the ROI of the company. They work with creative design and technical development to drive business growth and profit drastically high.
In order to convert a higher percentage of your traffic into leads and capture their information, you need to design a fully functional and optimized landing page with an advanced Landing Page Builder.
You can develop your digital agency landing page targeting a potential target audience and offering them something of value.
Now, you can build a code-free beautiful landing page for your digital agency in WordPress using Elementor by following this step-by-step guide. Here we will show you how to import a readymade template to design your landing page in 5 minutes only.
However, you can build the page adding individual elements or segments and customize it that fits your business.
Initial Requirements to Setup Landing Page For Digital Agency
Note: Some special features are only available in Elementor Pro. You will get a lot of functionalities with the free version to develop your site accordingly but Elementor Pro will give you everything.
Let assume you have a WordPress site with Elementor installation. There are only 4 easy steps to follow:
Step 1: Setting Up The Landing Page
At first, log into your WordPress Dashboard and go to Pages > Add New. Then add a title for your Landing Page.
Now set the template as “Elementor Canvas” from the drop-down menu of the left bottom corner.
Finally, click on the button “Edit with Elementor” and start designing your page with Elementor.
Step 2: Adding a Ready-to-use Landing Page Template
If you are new in Elementor check out this Elementor Easy Beginner Guide to get introduced with the unique functionalities of this frontend landing page builder.
Now, click on the Add Template icon.
A pop-up window will appear with different options of pre-designed blocks and pages.
Here, go to the Pages section. You can search for a specific type of industry on the search bar or scrolling down to pick the ready template fit for your business. In this advanced Elementor Template Library, you will get plenty of varieties for digital agencies.
After selecting a template click on that particular design. Here, you will get a quick preview. Now, if you find it appropriate for your agency then click on the insert button to add it to your design.
Step 3: Add Elements To Your Landing Page
Most amazingly you can edit and personalize each section of your readymade template imported from the library.
Also, you can design your landing page manually adding elements like Header, Footer, Testimonial, Newsletter, Form, and other elements we have mentioned above.
Hence, you can design it from scratch or add it from the Elementor Block section also.
Step 4: Customize Your Digital Agency Landing Page
In addition, Elementor allows you to paint every inch of your site as per your preference. You have the flexibility to change the color, typography, text style, alignment, size, and unlimited customization options. Indeed you can select an individual section of your design and change the style.
After selecting a segment of your design you will get three tabs on your Elementor Panel including Content, Style, and Advanced. Now, you can modify your Landing Page design clicking on the individual tab.
However, you can edit your site with powerful Elementor Widgets-Addons.
Moreover, if you are a technical person you can add your personal CSS code snippets from the Elementor Panel immediately.
Also, you can publish your Landing Page in multiple languages with Elementor and WPML targeting specific local zone to span large.
Step 5: Insert Floating Effects with Happy Addons
Now, you can give your design a new height with Happy Addons. It allows you to add motion effects, advanced animation, slider, image gallery, icon box, skill bar, and a large collection of feature-rich widgets for beautifully design websites.
At first, add the extension Happy Addons on your Elementor site like any other plugins of WordPress.
Now, click on the Advanced Tab and scroll down to enable your Floating Effect and CSS Transform.
Check out the details guide on How To Float Elements In Elementor Without CSS Coding.
Step 6: Preview Result & Publish The Landing Page
Before you publish the final design, a good rule of thumb is to preview the result and make sure everything looks in order.
So, click on the eye icon at the bottom left panel to see the preview of your landing page.
Then, hit the publish button to live your web page. After that, The green publish button will be changed to a grey Update.
In this way, you can build an attractive landing page in a few minutes with the best landing page builder.
Why Landing Page is an Essential Part of Digital Agency Marketing
A persuasive landing page is an indivisible part of inbound marketing. You have put a lot of effort to expand your digital agency and invest a handsome amount for promoting the brand also. But all your attempts will be wastage if you cant generate enough sales for your business.
HubSpot in its analysis of 7,000 businesses found that companies see a 55% increase in leads when they increase their number of landing pages from 10 to 15.
It clearly shows that the number of specified landing page directly impact on lead generation. Let see how a landing page built with a landing page builder can be a great road map to generate productive leads.
Convert Your Audience into Leads
Generally, a specified landing page is designed to explain a particular offer or serve a distinct purpose. It usually influences a visitor to take a specific action including share information, download something, purchase, sign-up or anything you want to do specifically by your audience.
As it is more specific and target-oriented it can meet the visitor’s expectations accordingly. Moreover, it is optimized to push the audience taking a quick decision. Hence, landing pages creates more conversion opportunities for your agency targeting a focused group of potential people.
Crucial for PPC and SEO Campaign
Online advertisements involve cost. The landing page can be the best option to take the best output from your investment. You can arrange the distinct web page properly where your target visitor will land by clicking on the ads. Also, an optimized digital agency landing page can help you get more conversions explaining the offers or promises you have done on ads before. It will help to target highly specific keyword phrases.
Furthermore, you can capture all the data and re-use them later for future advertisements. It will cut your advertising costs.
Collect Prospect Demographics
By adding lead capture form and track the data on landing pages you can understand your users more closely. It will lead to analyze your visitor’s behaviors and other activities towards your call-to-action or tempting offers.
In addition, it will help you to realize what marketing approaches perform the best with your target audience. Hence you can plan for your future marketing strategy in a better way.
Convince Visitors to Make a Decision
As we have mentioned above, landing pages are optimized to perform a specific task. It inspires distinct customer action. On site’s home page visitors usually get confused among a wide variety of actions. That is also a great way to engage your audience sometimes.
However, a specified landing page removes all the distractions and focus on the only one particular item you want them to do.
Increase Brand Awareness
An effective landing page conveys a clear message and convinces the web visitors to perform the call to action. Also, a lead magnet landing page increases your opportunities for turning prospects into leads.
Companies with 40+ landing pages get 12 times more leads than those with 5 or less.HubSpot
You can optimize the elements of a landing page to describe your brand with more details. It will increase conversion and brand recognition simultaneously.
Bonus Tip: Expand Business with Dokan MultiVendor Marketplace
Well! to get big you have to think big. A new concept of Multi vendor Marketplace is buzzing for the last few years. You can also introduce a huge expansion in your business by creating an online marketplace for your digital agency.
Many different digital agencies can be enrolled in a Marketplace that users will get a huge scope to choose. It will maximize the opportunity to spread any business worldwide and target a big audience.
Most surprisingly, you need not hire a developer today to configure your Marketplace and earn a commission. With Elementor & Dokan anyone can set up their online marketplace in less than 30 minutes only.
Final Verdict on Choosing a Perfect Landing Page Builder
An optimized landing page is the most important tweak of a successful digital campaign. Since landing pages are designed targeting a specified audience to drive conversion.
Now, you can design an independent and highly effective landing page focusing on a single object with the best landing page builder. A great combination of Elementor and Happy Addons can help you to develop a stunning landing page that increases your engagement and generates more leads.